Web3 for Demand Generation
As a passionate marketer, I am always interested in exploring new ways to boost demand generation efforts and take marketing strategy to the next level. If you share this passion w
The Future of The Marketing Funnel: Web3 Channels
As we see how new tech solutions help us, digital marketers, enhance demand generation, go-to-market, and loyalty strategies, I have been working on an exercise to imagine how The
How to Prepare a Rocking Pitch Deck
This post synthesizes the information that an excellent Pitch Deck for investors should include. You can also use it to prepare a document with different objectives, for example, t
How Can Web2 Marketing Boost Your Web3 Project?
Although the adoption of web3 is rising exponentially and will probably occur much faster than the global adoption of the internet when it first emerged, the truth is that we all,
NFTs: Innovation For Brands & First Steps Of The Marketing Strategy
I ended my last post by saying that I would discuss how I am discovering the Web3 ecosystem and specifically new launch strategies for digital products and services, so in this pos
Web 2.0 to Web 3 from a Marketing point of view
While I investigate and learn about this whole new internet world, which is Web 3, and the transition from Web 2.0, I wonder about all the new challenges that we, as marketers, wil